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Change4Circularity (C4C) will collect and utilize the hitherto most comprehensive data set on plastic pollution, household sorting and management of plastics and textiles waste in Denmark. This is done in the large-scale citizen science project Mass experiment, which will engage 30.000-50.000 school students throughout the Danish realm.

The data will be used to increase resource awareness and material understanding amongst citizens, NGO’s and policy makers, and thereby facilitate a reduction in material consumption, minimize environmental pollution and inform innovation.

Based on this the project has the ambition of

1) Provide educational material for Danish school children and high school students

2) Mapping waste flow, plastic pollution, causes for waste, and wardrobe textiles in Danish households 

3) furthering a deeper understanding of the environmental impact of both material streams.

This way, C4C will contribute to the urgent need of data input that concerns actual waste streams and consumer behavior that can contribute to forming scientifically validated recommendations for further facilitating the transition to a circular economy.

C4C is organized in five work packages (WPs). WP1, 2 and 3 form the main components of the scientific and innovation part of C4C onboarding youth (from primary school to high school, approximately in the age between 8–18-year-old) for the citizen science mass experiment in Denmark. WP4 engage key stakeholders (NGOs) in transforming knowledge base and the databased innovation opportunities into communication and engagement with industries, politicians, advisers, companies in Denmark and the EU institutions. WP5 includes project and risk management including guarding good governance and reporting to the TRACE-partnership platform.

Participating partners: University of Southern Denmark, Roskilde University, The Royal Danish Academy, Astra, Green Transition Denmark (Rådet for Grøn Omstilling), Plastic Change, Odense Renovation, The Danish Society for Nature Conservation (Danmarks Naturfredningsforening) and Dansk Affaldsforening

Project Leader

Lykke Margot Ricard