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New projects are pivotal to our ongoing roadmap and complement our prior achievements.

Five innovative projects have been launched under the Trace partnership to propel the transition towards a circular economy.

Dorethe Nielsen, Chairperson of the Board at TRACE and Vice President at Novo Nordisk, leading Corporate Environmental Strategy, underscores the importance of these initiatives in realizing Trace's vision:
"These new projects are pivotal to our ongoing roadmap and complement our prior achievements. They align with our criteria for fostering private and public collaboration and crucially involve the entire value chain, from large corporations to SMEs and startups."

The projects are as follows:

Design2use: This project targets the development and testing of circular textile solutions in the furniture industry, focusing on versatile designs for extended use. With Danish municipalities spending over 1 billion DKR on furniture annually, transitioning from linear to circular usage presents significant challenges.

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Blesystem 2030: Addressing the environmental impact of single-use diapers, this project aims to reduce the 500 million diapers used annually in Denmark, which generate substantial waste and CO2 emissions.

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Decouple: With a vision of decoupling resource consumption from economic growth in the textile industry, Decouple aims to maximize the value derived from textile products through innovative reuse, remanufacturing, and recycling initiatives guided by a data-driven decision support system.

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Design for Longevity (PROLONG): Focused on countering overproduction and overconsumption in the clothing industry, this project identifies strategies for prolonging the lifespan of products to reduce CO2 emissions beyond the production phase.
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Change4Circularity: This project aims to gather comprehensive data on plastic pollution and waste management in Denmark through a large-scale citizen science project involving 30,000-50,000 school students. The data collected will inform strategies to reduce material consumption, minimize environmental pollution, and foster innovation.

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About the author

Anette Juhl

Director of Trace