The project "MCC Fashion: Mass Customisation for Circularity" challenges the industry's standardised product development and explores how consumer data can be used to create more targeted product offerings.

The solutions will be tested until the project's completion in April 2025. The developed models and insights will be compiled into a report for other brands to access. Although it is a small project, it holds great potential, and we hope it will serve as a precursor to further research into mass customization.