Collaborative Innovation

MOOW

Lead Organization: University of Copenhagen

Project Period: April 2026 – June 2028

Pool: TRACE Pool 3.3

Project Status: NEW

The MOOW project aims to develop a model for ‘democratic ownership’ in the green transition in Denmark. The model comprises strategies and tools designed to catalyze social tipping points, capable of transforming cultural and behavioral perceptions and practices. The transformation is intended to increase citizen engagement and aligns with the shared inno-mission North Star. The model focus on social behaviors that cultivate shared responsibility, empowerment, and a strong sense of ownership.

Participating partners: University of Copenhagen, European Energy, Skive Muncipality, Bornholms Energi og Forsyning, Royal Danish Academy, Technical University of Denmark, Dansk Brand og Sikring, Aalborg University, Rådet for Grøn Omstilling.

Theme: The project MOOW is part of Theme 3 Engaged citizenship for large-scale transitions.

Project Leader

Simon Westergaard Lex

Mail: Simon.lex@anthro.ku.dk

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