Textile

A scaling of fashion resale requires traceability of individual garments and technology for locating and disseminating one-offs on the secondary market, as well as a deeper understanding of value creation and market mechanisms. This project aims at aligning and validating state-of-art of blockchain and IoT technology, as well as investigating user behaviour and economic flows on the current resale market.

The effective use of blockchain, IoT and integration into existing systems requires significant technological knowledge, making the transition into using blockchain hard for small and medium sized enterprises.

Furthermore, resale is contradicting current linear trend- and seasonal logics of the fashion sector which is one of the primary barriers for scaling of resale and take-back schemes both in terms of mindset and logistics.

By being proactive Danish companies can lead the development of solutions that incorporate Danish and European preferences into the standardization process rather than being subjected to the systems of Chinese or American companies or the global Internet giants such as Amazon or Alibaba. DK currently has a stronghold of resale in EU as 9% of DK clothing purchases are resale against 5% in other EU countries. The resale market is immature globally but is estimated to take over fast fashion by 2030. DK could be lead in this through clever implementation of IoT and blockchain technology combined with deep consumer- and market insights. Digital prototypes created with blockchain and IoT technology can decouple resources in the design phase which can save 10-20% textile waste during production. Tracking devices can help inform valid LCA measurements and design practices for longevity and can thereby support legislation and policy making for circularity of the fashion market, currently the most linear sector in the world due to the prevalent trends- and seasonal mindset. Scaling of resale can push for longer use phases of clothing which is vital to ensure climate goals.

Resale is estimated to generate $64B by 2024 and is the only viable way of reducing waste of clothing, pushing for better quality garments, and reducing poor quality textile waste.

Participating partners: Alexandre Instituttet, Copenhagen Business School, Lifestyle & Design Cluster, Ganni, Continued Fashion, Create2Stay, By Green Cotton, Soulland, ReShopper, Textile Pioneers, Wehlers and Son of a Tailor

Educational Cases

• 1 Education Case What Is The True Story Behind Your Clothes
• 2 Education Case Blockchain And Iot For The Resell Strategy
• 3 Decentralized Autonomous Organizations (Daos) For An Industry Wide Blockchain Solution
• 4 Education Case Empowering Sustainability

Use-Cases

• Listen to the podcast and be inspired by these twenty use-cases

Research material from workshop

• WP1: Blockchain As Industry Standard
• WP1: Digital Product Passport Presentation
• WP1: Resale Strategi 231025 Caspar Lotta Resell
• WP2: Tassilo Schuster 2023 10 25 Trace Project Presentation EN US

Published articles

• Development In Iot Report by Jan Damsgaard
• Article by Mette Dalgaard Nielsen, Ph.d.-stipendiat at the Royal Academy: Does Resale Extend the Use Phase of Garments?Exploring Longevity on the Fashion Resale Market
• Does resale extend the use phase of garments? Article published in Intellect Discover published by International Journal of Sustainable Fashion & Textiles, Volume 3, Issue The Future of Sustainable Clothing Use Practice.
• Articles on resale and sustainability by Mette Dalgaard Nielsen
• Gensalg og genbrug af tøj bulder derudad. Publication by Branchebladet TØJ
• Vi bruger rekordmange penge på genbrugstøj, men køber ikke mindre nyt af den grund. Publication by Kristlig Dagblad.

We are excited to present our new podcast series about the resale market and the latest technologies in the fashion industry. In this episode, you will meet key players and experts from the TRACE project, who, together with leading companies like Samsøe Samsøe, NN07, Bestseller, Soulland, Continued, and By Green Cotton, explore how resale can extend the lifecycle of garments and enhance sustainability.

Hear about exciting topics such as:

• What is resale, and what challenges and opportunities exist?
• How to implement resale in practice?
• The role of technology in the resale market and the importance of data.

The podcast is in Danish and is funded by TRACE, supported by EU and Innovation Fund Denmark and developed in collaboration with Lifestyle & Design Cluster, Copenhagen Business School, the Royal Danish Academy, and the Alexandra Institute.

Below you will find research, articles, podcast, educational sessions and much more - feel free to reach out if you have any inquiries.

We are excited to introduce this paper from the project ‘Blockchain, IoT and Resale’ 

The paper was first presented at the PLATE conference in Helsinki June 2023 and has now been published in a special issue of the esteemed International Journal of Sustainable Fashion and Textiles,  edited by Kirsi Niinimaki Headed by the title: “Does Resale Extend the Use Phase of Garments? Exploring Longevity in the Fashion Resale Market”.

PhD. Mette Dalgaard Nielsen and Associate Professor, PhD. Else Skjold from the Royal Danish Academy have asked the question whether resale extends the lifetime of garments or not.

Through a ‘follow-the-garment’ netnographic approach that locates in-and-out flow of reseller wardrobes and resale platforms, the study analyses selected resale mechanisms that hinder or promote longer lifetimes of garments. The conclusion shows that resale does not in itself extend garment lifetime, but that it has huge potentials for doing so given the right circumstances.
Several Danish fashion brands and resale platforms are involved in the study, amongst these Baum und Pferdgarten and Ganni A/S.

Read article here: